Search Engines are often the best way to acquire new customers for many businesses.
While other marketing is important for creating awareness at the higher levels of the sales funnel, many times when someone is ready to make a purchase decision it is the search engine that is used to get there.
Pay Per Click Search Engine Ads
Pay per click ads via google, bing and others are the best way to get listed at the top of specific keyword searches quickly. This form of buying attention can be quite expensive depending on many factors however.
One of our specialties in 2022 and 2023 is optimizing PPC campaigns for monthly ad spends over $10,000. We often find we can reduce wasted clicks, saving a significant amount of money for our clients, which makes their PPC ad budget 20 – 50% more effective for the same cost.
We have saved several businesses by changing their ROAS for the better, contact us for a consultation.
Pay per click ads generally run with an auction / bid system in place, which means your competition can raise the cost of being in the top 3 results for the best keyword phrases.
Another problem is that the PPC systems make it easier to maximize your clicks, without understanding which clicks are a complete waste.
We’ve found creating aggressive ‘negative keyword’ lists are necessary, and most agencies will not spend the time, or have the ability to properly understand certain keyword phrase intent, especially if they are using PPC managers from other countries.
More ways to succeed with Search Engines
Some businesses benefit immensely from having location aware targeted ads, google maps ads, and similar. Some clients can gain traction by being listed on other popular directories that rank well in the search engines for wrap around keyword phrases or information journeys.
If your goal is to be everywhere your customer journeys, we can help.
If you need to focus on a very specific location or demographic, or just need to be very specific with intent, we can help with that as well.
SEO VS SEM?
The term “Search Engine Marketing” could include SEO / ‘Search Engine Optimization’ for web sites.
Many in the industry will say that SEM or “search engine marketing” should be specifically ads / google adwords / paid placements, PPC / pay per click campaigns, and perhaps include the sponsored / paid ads that are now showing in google maps, local directories and such.
However most people in the web industries will say that SEO and all of it’s associated craft to get in the top 10 or first page of google, is a completely separate thing.
So there is some crossover in the titles, but we have been doing search engine marketing and SEO for more than a decade, so we have it all covered and continue to adapt to the constantly changing landscape of methods and tools to excel in this highly competitive arena.
Contact us today for a consultation about your specific goals.