How do we do it?
Better Web Sites
We have more detailed checklists and SOPs for enhancing your web presence, but before we get into that, I know, it’s “how do you do it” – “what makes you different than all the others promising…”
1. We run audits and checks with several tech tools.
We look for, and often find:
Site page speed is not ‘in the green’ from google’s pagespeed insights tool.
We have helped many websites fix these google page speed scores for performance, accessibility, best practices, and SEO.
With so many spinning parts with today’s modern websites, it’s easy to run into speed bottlenecks when trying to deliver so many bits to end users.
We’ve spent hundreds of hours fixing, optimizing, and tuning different web sites so they can load faster and score better on the google page speed results.
Sometimes this is fine tuning technical settings within a site or web server. Sometimes it’s a matter of deciding that certain web assets should be moved or changed. There is much to this process, and we are happy to discuss more by phone or video call regarding your specific website.
Is your site ‘in the green’ for the 4 main categories of google’s web dev scoring?
(check your google pagespeed insights scores here)
We specialize in enhancing these scores, and most web designers can’t.
What’s next
After we do what we can to get your google web dev scores all in the green, we move on to an audit of your competition. We will see what can be made better for your target audience on your platform so that you can rank higher in the search results.
2. Update “on page” content to perform better than competing websites.
The next audit varies greatly depending on each situation. A web site with 5 pages that is already ranking in the top 3 search results will be different than a 20 page web site trying to jump up 10 places or more.
We have quick competition audits and deep audits depending on the situation.
We develop a strategy for enhancing your site that may include on page SEO fixes, and off page SEO goals.
3. Fix off-page SEO issues
Off page SEO issues could entail a few small fixes. They could be a complex system of getting press, and creating enticing assets for others to showcase. This depends on the competition in each specific market.
Get us to do a deep audit of your website and competitors for a roadmap to outrank your competition.
We can hand you suggestions for your team to tackle, or we can start a program to take care of these things on a monthly basis.
Average search engine optimization plans take 3-6 months to see results. Each situation varies.
We prefer to work with companies that have people who can work with us to create needed content. Not all companies will qualify to work with us on an SEO project.
Reports / Compare KPIs / Adapt
We can provide reports. We regularly look at key performance indicators to see if our goals are being achieved, if we are getting closer, and if the competition is getting further ahead. We adapt. We keep making things better.
Better Backups / Updates / Security
We like to have our clients setup with offsite backup systems, regularly auto-scheduled updates, and enhanced security.
We won’t post publicly how we do these things, but we are happy to show you if you would be interested in a monthly no worry care package where we make sure these things are handled for you.
Look for upcoming videos and case studies to show you how to check on these things with your current setup.
Sign up for our monthly newsletter to get the latest updates on these issues.
Better Ads
We have spent a lot of time finding waste with google ads / search engine text ads, and making ad campaigns more efficient. If you spend more than $10k per month with search engine ads, you could save a significant amount of money if we manage the ads for you.
Contact us for an ads review.
You may also benefit from ads on social network sites like Facebook, Instagram, X / Twitter, YouTube and others.
We excel at making custom ads and graphics for the different portals, and multiple image sizes they need.
We even create video ads for online as well as broadcast and streaming TV, radio and podcast.
Better ads are better targeted.
We like to keep an eye on ad budgets and be sure that the ad spend is visible to the right people. Proper targeting of the right demographics, at the right times, with the proper message can be very powerful. It’s also easy to blow an ad budget on a bunch of views that never get traction for the right targets. We like to make things efficient and effective.
Contact us / tell us your goals and ideas -We will do our best to make it happen.