We help you get more patients into your facility
Having the ability and capacity to help more people recover, yet being in a competitive industry with people willing to travel for service means your website and advertisements are competing against dozens of facilities that may be spending $50k per month (or more) to outbid and outrank you.
You could be helping more people, but your website is not bringing in as many new patients as it could, and spending an additional 30 grand on google ads for three more filled beds doesn’t seem like a great deal.
If your website could bring in 5 more patients each month and your ads were 50% more effective, you’d be helping more people and making more money.
What if you had access to a team that could increase your position in google listings?
What if you had an expert on call that could fix your website issues that are stopping patients from scheduling to come in?
We can help you succeed.
More people to your website.
Less of the wrong people clicking on your ads.
More people that come to your website that will actually convert into patients.
This is what we do.
There is a long line of people out there needing help to recover. Is your website loading fast enough to be seen in the top 3 search results?
Make your website better so it ranks higher in google search results
- Site Tech – load speed, accessibility, UX / User Experience
- Site Content – have info they are looking for.
- CTA / CRO – Call now, contact forms, frequent, easy to spot, easy to use.
66% of users click on the first organic search result.
If you are in position 7 or lower, you are getting less than 9% of all clicks for the searches from your target audience.
Ads – Google Ads, Digital Advertising
Are you paying for ads that are being delivered to the wrong people? Will you be paying for the same bad clicks next month?
Fix your ad waste
- Review your past clicks and locations of actual clients
- Add negative keywords regularly
- Adjust time and location of ads based on results
SEO (Search Engine Optimization)
If your website goes from 900 visitors per month to 1400 visitors per month you have a big increase in possible new patients. This can be enhanced with white-hat healthcare SEO (Search Engine Optimization).
CRO (Conversion Rate Optimization)
If your website only converts 1 in 10 visitors into a call and we can double that, you will see a big increase in the number of new patients every month. This can be enhanced with CRO (Conversion Rate Optimization)
Ads Optimization
If your ads remove 20% of waste for the upcoming month, would you choose to make your ads 48% cheaper in 3 months, or double the ads you run for the same price and have twice the results as your previous budget? We can help with ads optimization.
I’m Steve, and I am one of the founders of better web group. We’ve been focused on fixing these issues for years.
We can fix these issues for you, or work as consultants or teachers to help your teams fix the issues that hurt your performance.
I’ve been working on websites and web server performance for more than a decade. I teach people how to make better websites and I fix problems efficiently.
Benefits You Can Expect
Increased Online Visibility
Informed Decision Making
Secure / done in the USA
We can also help you with
Higher Google Maps / Local Results Ranking for Increased Online Visibility
Brand Safety Consulting / Protecting Brand Reputation
Website Security and Compliance – this we focus on.
New service available – Wing man / consultant / second opinion provider
Get someone to look at your digital assets; website, ads, messaging – and provide professional suggestions for enhanced branding / positioning in the future.
We’ve found that many healthcare businesses benefit from having someone that can give a second opinion, another viewpoint, and can view the work from other professionals with a new perspective.
We can join you in your video meetings with other designers / agencies, make notes, translate jargon, and suggest points to clarify.
Have someone from our team come in to help your team as a brand safety advisor. We can help you decide if you are getting the best advice and best work from other digital professionals.
Prices for wing man consulting start at only $1500 – book a call to discuss options.
Security / Compliance
We’ve noticed so many websites that have gaping holes of lax security that it’s quite mind boggling. Is your website open to easy hacking due to plugin or web server updates that have not been completed?
Have us take a peek at your website security with an overview audit.
Get a deeper look at your underlying website code structure and web server security plus performance tuning with a deep audit.
We can find problems that need to be fixed and make suggestions for auto-update settings / offsite backups, performance enhancements and more.
We often find several issues that need to be fixed for security and performance that are missed by other website designers. You can get a list of issues that need work, or get us to take care of them for you. Each situation varies, start with our SEO audit here.
Compliance
HIPAA
In 2023 it became more clear that many of the code chunks and third party services that many web designers use are not HIPAA compliant, and many addiction treatment centers are using things like google analytics that are in violation of HIPAA rules.
We can do an audit and have discussions with your team about HIPAA in relation to websites, chat systems, forms, and other messaging.
We are expanding our HIPAA and other compliance divisions to add training videos, checklists, and deeper consulting.
Have us take a look at possible HIPAA and other compliance issues with your website with just an email address and website URL. Request information form.
HIPAA, the Health Insurance Portability and Accountability Act of 1996
Most common issues we see with treatment facilities websites:
- Contact forms collecting data and not storing in a HIPAA complaint way.
- Chat systems or message bubbles that are not compliant messaging systems.
- Use of google analytics and other third party scripts like Facebook pixel.
- The web server itself is not HIPAA complaint.
Have us take a look at your website and it’s tech stack to advise – Request information form.
We are not lawyers. You may have questions that should be discussed with a lawyer. We recommend you speak to your lawyer regarding HIPAA and compliance issues.
Many people I speak with in the industry say things like “I have worked with X number of treatment facilities and they all use google analytics, I can’t believe…”
Have your legal counsel read this post here: BetterWebGroup.com/blog/hipaa-with-web-sites-and-connected-internet-services/ I can also provide you with videos from others in the industry including snippets from a webinar we were in with the NAATP in April 2024 for more information.
Accessibility
Federal ADA law has requirements for websites. This is more than criminal law. It opens people up to civil lawsuits for failings.
Here are the most common issues we see with websites that we fix:
Color Contrast Issues– especially with navigation buttons.
Alt Text on images – When this is done well, it helps with google SEO. Alt text is in website code that does not show on the screen, but you can check for it using view-page-source or other methods.
Online Form Field Labeling – Special requirements here that are easy to miss, even for experienced web designers.
You can check your website’s ADA compliance with many different tools.
We always follow the flagged issues under google’s web dev pagespeed checker
After fixing issues flagged by google’s web development tool, you could also run your site through https://wave.webaim.org to get a more accessibility focused look.
There are many other tools that help with this. We can help quickly fix issues here by adding a website plugin, or we can work with you to update code and change color issues to make your site more compliant and accessible upon page-load.
We want to help treatment facilities assist more people.
If your facility is truly committed to helping, let us help you.
You can likely benefit from one or more of the services we mention on this page. You can learn more about how we provide these services. Choose just one, or a few of our offerings to get started, or you can opt for our comprehensive monthly no-worries total care packages.
Schedule a call to learn more, or get started with one of our audit packages.
Subscribe to our monthly newsletter to receive the latest tips for better digital delivery systems. Learn more from our blog, including videos that explain why your website may appear and function differently for you versus your site visitors (technical factors like caching that prevent you from seeing how your site lags for others, but seems fine when you or your team revisit).
No Risk
No Long-term Contracts
Choose an all-in-one package, or individual services as needed. We don’t hold your website hostage, there are no long term contracts, and we make it easy for you to switch web developers if desired.
You can start with just an audit and/or our consulting/wing man service, so you don’t have to replace your current developers or agency.
Easy to Start, Easy to End the Relationship
You always have full access to your data (we don’t hold your website or domain name or other assets hostage).
Security Bonus
We do not outsource your code or patient data to other countries. Some agencies subcontract coding work to other countries, but we do not.
Wouldn’t it be nice if you had a team that specializes in search engine optimization, ad efficiency, conversion rate optimization, website security, brand safety, HIPAA, and accessibility compliance?
If you just need one of these things fixed, schedule a consultation so we can give you a quote.
If you want all of these things taken care of for you, sign up for one of our all-in-one care packages and let us fix all of this for you, and make sure everything is up to date every month.