Google Ads & PPC Management That Pays for Itself
Stop guessing where your ad budget goes. Better Web Group builds, manages, and optimizes Google Ads campaigns with transparent reporting down to the number that matters: your cost per lead.
Serving Goodlettsville, Hendersonville, Gallatin & the greater Nashville area — plus remote clients nationwide.
20–40%
Typical wasted spend we find in accounts that haven’t been professionally audited — irrelevant clicks, bad match types, and search partner leakage.
Weekly
Optimization cadence. Your account gets active management every week — search term reviews, bid adjustments, and ad testing. Never set-and-forget.
Month to Month
No long-term contracts. You own your ad account and your data. We earn next month’s business with this month’s results.
Campaign Types We Manage
Google’s ad platform has grown far beyond “text ads on search.” We manage the full ecosystem — and just as importantly, we tell you which campaign types your business should skip.
Search Ads
Capture buyers at the moment they search. Keyword research, tight match-type control, and aggressive negative keyword pruning.
Local Services Ads
Pay-per-lead placement above regular search ads, ideal for home services and local professionals. We handle setup, dispute management, and lead quality tracking.
Performance Max
Powerful when fed clean conversion data — a budget shredder when it isn’t. We structure PMax with proper asset groups, exclusions, and guardrails.
Display & Remarketing
Stay in front of visitors who didn’t convert the first time, with frequency caps and placement exclusions so your brand shows up in the right places.
YouTube / Video
Video campaigns for awareness and remarketing, backed by our in-house creative production — we make the ads, not just the media buy.
Microsoft / Bing & More
PPC beyond Google: Microsoft Ads, Meta, and other paid channels when the data says your customers are there — managed under one strategy.
Everything Included in Management
- Full account audit & restructure — campaign architecture built around your actual services and margins, not Google’s “recommendations” tab
- Conversion tracking that actually works — GA4, call tracking, and form tracking configured so every lead has a source and a cost
- Keyword & competitor research — including the negative keyword lists that stop you from paying for your competitors’ brand searches and job seekers
- Ad copy & asset testing — ongoing responsive search ad testing with our in-house creative production for image and video assets
- Landing page & conversion rate recommendations — ads only work as well as the page they land on; we fix both sides
- Geo-targeting strategy — location targeting, bid adjustments, and exclusions tuned to your real service area
- Plain-English monthly reporting — spend, leads, cost per lead, and what we’re changing next. No 40-page PDF of vanity metrics
How It Works
1. Audit
We review your existing account (or your market, if you’re starting fresh) and show you exactly where money is being wasted and what the opportunity looks like — free, no obligation.
2. Build
Campaign structure, conversion tracking, ad copy, and landing page alignment — the foundation is set up correctly before real budget goes in.
3. Optimize
Weekly search term reviews, bid and budget adjustments, negative keyword additions, and ad testing. The account gets sharper every week it runs.
4. Scale
Once cost per lead is stable and profitable, we expand — new keywords, new campaign types, new geographies — with the data to justify every dollar.
Regulated Industry? That’s Our Specialty.
Most agencies avoid healthcare, addiction treatment, and other regulated verticals because the ad policies are a minefield. We run toward them. Better Web Group has deep experience with Google Ads policy in restricted categories, LegitScript certification requirements, and HIPAA-conscious conversion tracking — the kind of expertise that keeps accounts running while competitors get suspended.
If your business operates under advertising restrictions — healthcare, legal, financial services, or anything Google treats as “sensitive” — you need a PPC manager who reads policy documents for fun. That’s us.
Frequently Asked Questions
How much does Google Ads management cost?
Management fees depend on account complexity and ad spend — see our pricing ranges for honest numbers. Your ad spend goes directly to Google in your own account; we never mark up media.
How long until we see results?
Search campaigns can generate leads in the first week, but expect 30–90 days for the account to gather enough conversion data to optimize efficiently. If someone promises instant profitable results at scale, hold onto your wallet.
Can you take over our existing account?
Yes — and we prefer it, because your history has data we can use. We start with a free audit of the existing account so you can see what we’d change before you commit to anything.
Is there a minimum ad budget?
There’s no hard minimum, but we’ll be honest with you: some markets and keywords are too competitive for small budgets to gather meaningful data. In the audit, we’ll tell you what a realistic budget looks like for your market — and if Google Ads isn’t the right channel for you yet, we’ll say so and point you to what is.
Do you only work with local Tennessee businesses?
We’re based in Goodlettsville and serve businesses throughout Hendersonville, Gallatin, Madison, and the greater Nashville area — but Google Ads management is location-independent, and we manage accounts for clients in the USA. Beyond PPC, we also handle creative production and advertising across other channels when it fits your strategy.
Find Out What Your Ad Budget Should Be Doing
Request a free Google Ads audit. We’ll show you the wasted spend, the missed opportunities, and a prioritized fix list — useful whether you hire us or not.
